-- iPhone there for I am
Monday, November 30, 2009
Tuesday, November 24, 2009
Profile infomation
The Gregory Stone Story
Gregory Stone is a Sydney based business developer specializing in
online digital media and website development, with a mix clientele of
international blue chips and top end local players, I providing end-to-
end online marketing and communications solutions.
My strength? The right combination of business and marketing
experience with digital media expertise, topped with a dash of
creativity.
What make me difference? Well, i really like what we do, and have fun
along the way. And it's catchy. Work with me, and you'll see what we
mean!
Who is this guy? I am an independent, highly skilled and experienced
online business developer who has delivered countless innovative and
exciting projects ranging from complete online businesses to “left
field” viral campaigns.
My services:
• Online Strategy consulting
• Online Brand Development and integration
• Internet / Intranet Design and Development
• Integrated Digital Marketing Campaigns, including:
– Display Advertising
– Games and Other Interactives
– Viral Campaigns
– Electronic Direct Mail Campaigns
– Affiliate Partnerships
– Search Engine Optimisation / Search Engine Marketing
– Digital Touch Point Marketing
• Media Services, including:
– Media strategy
– Planning / buying / execution
– Analysis and reporting
• E-commerce / Online Application Development
• Content Management System (CMS) / Client Relationship Management (CRM)Solutions
• CD-ROM / Multimedia
Regards
Gregory C.S. Stone Business Development
m: +61 411 787 565
p: +61 2 9544 4826
e: greg@emerchant.com.au
w: http://www.emerchant.com.au/
p: www.gregorycsstone.com.au
t: http://twitter.com/magazinestock
f: http://www.facebook.com/pages/Buzz-marketing/182307209633
b: http://magazinestock.blogspot.com/
v: http://www.youtube.com/user/magazinestock
Please consider the environment before printing this email
”Twenty years from now you will be more disappointed by the things
that you didn't do than by the ones that you did. Sail away from the
safe harbour. Catch the trade winds in your sails. Explore. Dream.
Discover." Mark Twain
Gregory cs Stone
Gregory Stone is a Sydney based business developer specializing in
online digital media and website development, with a mix clientele of
international blue chips and top end local players, I providing end-to-
end online marketing and communications solutions.
My strength? The right combination of business and marketing
experience with digital media expertise, topped with a dash of
creativity.
What make me difference? Well, i really like what we do, and have fun
along the way. And it's catchy. Work with me, and you'll see what we
mean!
Who is this guy? I am an independent, highly skilled and experienced
online business developer who has delivered countless innovative and
exciting projects ranging from complete online businesses to “left
field” viral campaigns.
My services:
• Online Strategy consulting
• Online Brand Development and integration
• Internet / Intranet Design and Development
• Integrated Digital Marketing Campaigns, including:
– Display Advertising
– Games and Other Interactives
– Viral Campaigns
– Electronic Direct Mail Campaigns
– Affiliate Partnerships
– Search Engine Optimisation / Search Engine Marketing
– Digital Touch Point Marketing
• Media Services, including:
– Media strategy
– Planning / buying / execution
– Analysis and reporting
• E-commerce / Online Application Development
• Content Management System (CMS) / Client Relationship Management (CRM)Solutions
• CD-ROM / Multimedia
Regards
Gregory C.S. Stone Business Development
m: +61 411 787 565
p: +61 2 9544 4826
e: greg@emerchant.com.au
w: http://www.emerchant.com.au/
p: www.gregorycsstone.com.au
t: http://twitter.com/magazinestock
f: http://www.facebook.com/pages/Buzz-marketing/182307209633
b: http://magazinestock.blogspot.com/
v: http://www.youtube.com/user/magazinestock
Please consider the environment before printing this email
”Twenty years from now you will be more disappointed by the things
that you didn't do than by the ones that you did. Sail away from the
safe harbour. Catch the trade winds in your sails. Explore. Dream.
Discover." Mark Twain
Gregory cs Stone
Friday, November 20, 2009
I'll tell you a secret
I'll tell you a secret, something they don't teach you in your temples of power.
The Gods envy us. They envy us because we're mortal, because any moment might be our last.
Everything is more beautiful because we're doomed.
You will never be lovelier than you are now, and we will never be here again.
The Gods envy us. They envy us because we're mortal, because any moment might be our last.
Everything is more beautiful because we're doomed.
You will never be lovelier than you are now, and we will never be here again.
mystery Pick lines
What do you want to be when you grow up and Don’t say princess.
If you could be anything you wanted to be and you knew you could fail what would you be
What have you got going for you apart from you looks
I mean ... you very beautiful but beauty is very common what real unique is a great outlook and a great personality your got 2 out of 3 and that’s a great start
If you could be anything you wanted to be and you knew you could fail what would you be
What have you got going for you apart from you looks
I mean ... you very beautiful but beauty is very common what real unique is a great outlook and a great personality your got 2 out of 3 and that’s a great start
Wednesday, November 11, 2009
Tuesday, November 03, 2009
AUSSIE Home Loans attracts more than 75 per cent of its business through its website.
AUSSIE Home Loans attracts more than 75 per cent of its business through its website. Six years ago, that figure was 2 per cent. What changed? Plenty.
Aussie's traditional bricks-and-mortar business has been able to recognise a significant shift in consumer behaviour and how they go about obtaining information.
''Consumer behaviour was changing and the way customers were wanting to interact with our products and our brand has changed significantly. So much so that our marketing techniques were not going to work in that environment,'' says Aussie's marketing and product general manager, Stuart Tucker.
Tucker attributes its online success to optimising its search results, building a better website, improving the content, online advertising and providing tools such as an online calculator and ''request an appointment''. The request-an-appointment tool on its website has improved the customer conversion rates to the tune of 18-45 per cent in two years.
This year, Aussie is embarking on a digital campaign that includes social networking sites such as Twitter. It has appointed a digital agency, Amnesia Razorfish, to achieve its online goals.
Tucker says Aussie spends millions of dollars in its online strategy and advertising and stresses it's an ongoing investment.
''One of things about online is that it's always changing and it's not about sitting still,'' he says. ''It's now a dedicated percentage of our marketing budget and is really part of our business now.''
A lot of website tracking is done through Amnesia, which measures all click-through rates and traffic coming in through online advertising. Amnesia also helps Aussie take advantage of social networking.
This year, Aussie engaged in an interactive campaign that featured its mortgage adviser, Duane Brown.
He was encouraged to skydive and consumers were to guess where he would land in Australia by using Google Maps.
Finance bloggers also got involved in the campaign when they were asked by Amnesia to hide a code on their site, and whoever found it had the opportunity to make more guesses as to where he would land.
In addition to Twitter, the campaign also used YouTube and Facebook. The campaign certainly grabbed the attention of consumers.
''Through the website we can prove the quality of the customers and business that we're getting,'' Tucker says.
Last time Aussie ran a campaign, half its appointments were booked through the website, Amnesia founder Iain McDonald says. It just shows how people are changing in their interaction with companies, he says.
''It has been a dramatic increase for them in terms of sales, based on the fact they've continuously optimised. In the last three years, their business has really changed.''
McDonald advises that it is important to test what works on your website. For Aussie, Amnesia tested everything from its banner advertisements to forms used on the website.
''It just doesn't jump from 2 per cent to over 75 per cent in a night. We do small projects to help build it up,'' McDonald says.
''Their business has completely changed, now 75 per cent of their business is coming from digital, which is probably something that many people wouldn't expect from a traditional bricks-and-mortar company.''
-- iPhone there for I am
Aussie's traditional bricks-and-mortar business has been able to recognise a significant shift in consumer behaviour and how they go about obtaining information.
''Consumer behaviour was changing and the way customers were wanting to interact with our products and our brand has changed significantly. So much so that our marketing techniques were not going to work in that environment,'' says Aussie's marketing and product general manager, Stuart Tucker.
Tucker attributes its online success to optimising its search results, building a better website, improving the content, online advertising and providing tools such as an online calculator and ''request an appointment''. The request-an-appointment tool on its website has improved the customer conversion rates to the tune of 18-45 per cent in two years.
This year, Aussie is embarking on a digital campaign that includes social networking sites such as Twitter. It has appointed a digital agency, Amnesia Razorfish, to achieve its online goals.
Tucker says Aussie spends millions of dollars in its online strategy and advertising and stresses it's an ongoing investment.
''One of things about online is that it's always changing and it's not about sitting still,'' he says. ''It's now a dedicated percentage of our marketing budget and is really part of our business now.''
A lot of website tracking is done through Amnesia, which measures all click-through rates and traffic coming in through online advertising. Amnesia also helps Aussie take advantage of social networking.
This year, Aussie engaged in an interactive campaign that featured its mortgage adviser, Duane Brown.
He was encouraged to skydive and consumers were to guess where he would land in Australia by using Google Maps.
Finance bloggers also got involved in the campaign when they were asked by Amnesia to hide a code on their site, and whoever found it had the opportunity to make more guesses as to where he would land.
In addition to Twitter, the campaign also used YouTube and Facebook. The campaign certainly grabbed the attention of consumers.
''Through the website we can prove the quality of the customers and business that we're getting,'' Tucker says.
Last time Aussie ran a campaign, half its appointments were booked through the website, Amnesia founder Iain McDonald says. It just shows how people are changing in their interaction with companies, he says.
''It has been a dramatic increase for them in terms of sales, based on the fact they've continuously optimised. In the last three years, their business has really changed.''
McDonald advises that it is important to test what works on your website. For Aussie, Amnesia tested everything from its banner advertisements to forms used on the website.
''It just doesn't jump from 2 per cent to over 75 per cent in a night. We do small projects to help build it up,'' McDonald says.
''Their business has completely changed, now 75 per cent of their business is coming from digital, which is probably something that many people wouldn't expect from a traditional bricks-and-mortar company.''
-- iPhone there for I am
Subscribe to:
Posts (Atom)