Wednesday, December 05, 2012
All three together lead to ‘the Good Life’.
1. Positive Emotions – leading to a pleasurable life
2. Engagement (or flow) – leading to an engaged life
3. Meaning (and purpose) – leading to a meaningful life
All three together lead to ‘the Good Life’.
I would like to add 2 more
4. SEX - Leading to a sensual life
5. Drugs - Leading to expanded life
6. Rock n Roll - Leading to a merry life
Wednesday, July 25, 2012
Tuesday, June 26, 2012
Elevator and positioning statement
Unseen Productions have become a leading content creation, distribution and media solutions company . We create, produce and sell innovative multi screen content solutions and we build valuable partnership with brands and broadcaster and the public.
WE THINK ABOUT CONSUMERS AND THEIR CONTENT NEEDS. WE CREATE CONTENT THAT ENTERTAINS, INSPIRES AND INFORMS CONSUMERS. WE CONNECT BRANDS TO CONSUMERS THROUGH OUR CREATIVE CONTENT AND MULTI SCREEN BROADCAST SOLUTIONS.
WE THINK ABOUT CONSUMERS AND THEIR CONTENT NEEDS. WE CREATE CONTENT THAT ENTERTAINS, INSPIRES AND INFORMS CONSUMERS. WE CONNECT BRANDS TO CONSUMERS THROUGH OUR CREATIVE CONTENT AND MULTI SCREEN BROADCAST SOLUTIONS.
Thursday, May 03, 2012
Love is a verb
My friends love is a verb.
Love-the feeling-is a fruit of love, the verb. So love her. Sacrifice. Listen to her. Appreciate. Affirm her.
-- iPhone there for I am
Love-the feeling-is a fruit of love, the verb. So love her. Sacrifice. Listen to her. Appreciate. Affirm her.
-- iPhone there for I am
Friday, April 13, 2012
Creative Workshop
On secured scope or pitch:
Internal workshop.
Creative Director, Executive Producer and Director of Strategy. (Design, PM, Director of Marketing)
Meeting room with whiteboard 30 minutes. (All idea’s are equal, all voices heard)
Director of Strategy runs the meeting.
Objectives
Establish business objective
Establish their customer objectives
Audience
Primary
Secondary
Product/Service audience relationship
Strategy
Offer
Resistance
Action
Creative
Brand elements
Visual idea’s
Component’s
Components
Website
CMS
eCommerce
EDM
Facebook fan page etc…
Media
Google
Social
Email list’s Pure profile etc…
Note’s taken and correlated by PM and sent to all.
The Outcome, clearly focused quotation and scoping documents
Internal workshop.
Creative Director, Executive Producer and Director of Strategy. (Design, PM, Director of Marketing)
Meeting room with whiteboard 30 minutes. (All idea’s are equal, all voices heard)
Director of Strategy runs the meeting.
Objectives
Establish business objective
Establish their customer objectives
Audience
Primary
Secondary
Product/Service audience relationship
Strategy
Offer
Resistance
Action
Creative
Brand elements
Visual idea’s
Component’s
Components
Website
CMS
eCommerce
EDM
Facebook fan page etc…
Media
Social
Email list’s Pure profile etc…
Note’s taken and correlated by PM and sent to all.
The Outcome, clearly focused quotation and scoping documents
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