On secured scope or pitch:
Internal workshop.
Creative Director, Executive Producer and Director of Strategy. (Design, PM, Director of Marketing)
Meeting room with whiteboard 30 minutes. (All idea’s are equal, all voices heard)
Director of Strategy runs the meeting.
Objectives
Establish business objective
Establish their customer objectives
Audience
Primary
Secondary
Product/Service audience relationship
Strategy
Offer
Resistance
Action
Creative
Brand elements
Visual idea’s
Component’s
Components
Website
CMS
eCommerce
EDM
Facebook fan page etc…
Media
Google
Social
Email list’s Pure profile etc…
Note’s taken and correlated by PM and sent to all.
The Outcome, clearly focused quotation and scoping documents
