Friday, April 13, 2012

Creative Workshop

On secured scope or pitch:

Internal workshop.

Creative Director, Executive Producer and Director of Strategy. (Design, PM, Director of Marketing)

Meeting room with whiteboard 30 minutes. (All idea’s are equal, all voices heard)

Director of Strategy runs the meeting.

Objectives
Establish business objective
Establish their customer objectives

Audience

Primary
Secondary
Product/Service audience relationship

Strategy

Offer
Resistance
Action

Creative

Brand elements
Visual idea’s
Component’s

Components

Website
CMS
eCommerce
EDM
Facebook fan page etc…

Media

Google
Social
Email list’s Pure profile etc…

Note’s taken and correlated by PM and sent to all.

The Outcome, clearly focused quotation and scoping documents

Sunday, September 04, 2011

where did i come from my son asked me

You where hidden in my hearts desire my darling

In all my hopes and dreams you have lived always.

Monday, September 27, 2010

Tired of feeling sick - get with the program diet

In my 30’s I had a LOT LESS energy and got sick loads more than I have for the last few years. I’ve also gotten sick very little while so many around me get loads of illnesses and chronic problems. There’s also HUGE evidence that poor diet and lifestyle are the root cause of much mental illness and conflicts.

Over the last 10 or more years I’ve slowly evolved a formula that seems to work, most of it based on strong scientific evidence.

If you’re a bit sick of being sick and tired then why not give this a try for a month and write down how you feel now and after, you might be AMAZED


 Eat lightly steamed (or RAW) Broc every alternate day
 Eat lightly steamed (or RAW) Carrot every alternate day
 Eat lightly steamed (or RAW) various other colours of vegies every alternate day (apparently the variety of colours is a real major key to health)
 Go to bed early and get plenty of sleep (suggest a glass or 2 of red to help)
 Gentle or medium exercise for 30 to 120 mins twice a week (tho every 2nd day would be better)
 VERY LITTLE junk food
 Super Muesli with Flaxseed (natural omega 3) Linseed, Psyllium husks, oat bran, walnuts, other mixed nuts and dried fruit, LSA, then some junk muesli to improve taste
 A big range of vitamins & minerals nearly every day (suggest Usana from Lynn the Chinese massage woman, they are arguably the worlds best by about a factor of 2X to 5X)
 Omega 3,6,9. Co-Q10. Glucosamine. Garlic & Horseradish. Fish Oil (lots)
 100ml of Short Life Apple & Blackcurrant juice 50/50 with water every day or 2nd day (if can’t get then any red or blue grape or berry juice is good)
 Always open toilet doors with a paper towel or your elbows (think like a medical surgeon!)
 Let your sneezes out (don’t hold them in as they release toxins & germs from your body)
 Be very hygienic with food prep, handling, sharing
 A good air filter in your bedroom and work area (and clean the filter a few times per year)
 A variety of meat each month including some red meat once a week (tho ideally only eat meat once or twice per week and only good quality)
 Never use microwave (& never over cook vegies, light STEAM or LIGHT stir fry in olive oil is by far best)
 No frozen food or food that has been frozen
 Avoid VERY spicy food, a bit spicy is OK tho
 Avoid preserved or canned food (try to have all WHOLE foods, UNprocessed NATURAL food is a zillion times better)
 Low simple carbs (avoid sugar, fizzy drinks, cordial)
 Plenty of fat and olive oil, unboiled honey, garlic, real beetroot, ginger
 1 or 2 piece of fruit every day or 2nd day (get big variety of colours, not same thing every day)
 No coffee or caffeine after about 2pm (And herbal/green tea is much better than coffee)
 And I think Swimming is about the best exercise, but get ear plugs and goggles and do about 10 different strokes (free style, back stroke, kicking etc etc)
 Get some quality relaxation in, turn off all music, TV, noise even for 20 mins, at least a few times per week
 Avoid anti-biotics and nearly all western medicine unless you really really MUST have it
 Listen to your body & mind and the messages from any illness or ache or pain or problem
 Avoid super strenuous exercise and lifting (but do lots of gentle stretching and movement of your neck, back and upper body especially)
 Ideally be in a good relationship with plenty of “extra-curricular activities” 

There you go, if you did that for a month you’d be like a mallee bull in the spring time!

Friday, August 13, 2010

20 ways to improve ones life

No One is Perfect. The quicker this is realized the faster you can get on with being excellent. Start every morning ready to fight harder than you did the day before and run further than you ever imagine.

Avoid over explaining yourself. Be confident with who you are.

Keep balance in your life. Write down what’s most important to you and show up. Sometimes we tend to do the things that are most important to us when it’s written down.

Play the hand you were dealt. Have the courage to face challenges head on it builds character. Start looking for a way through instead of a way out.

Be a student of life. Learn something new every day. The day you stop learning is the day you become obsolete so keep learning.

No Excuses. Stop making excuses replace them with ways to do better. Excuses are a waste of time and energy.

Let others know where you Stand. Be uncompromising and be up front when someone steps on your core values.

Never be afraid of a challenge. You put on your shoes like every other man. Now it comes down to who wants it more.

Service to others. Small, simple or important be a volunteer and give the very best of you.

Work like hell. Everyone has a job to do so do it. Cross every “T” and dot every “I”.

Discover You. Find your passion, life purpose, and take action.

Don’t take it Personal. Don’t be afraid to laugh at yourself self confidence shows that you’re comfortable in your own skin.

Manage your time. Our situation and environment is ever changing so be careful not to confuse the things that are urgent with the things that are important. Look for time wasters and eliminate them.

Ask for help. Life can be tough remember you never have to do it alone.

Do your homework. Know what you getting into before you start. Doing your homework reduces uncertainty and fear.

Day Dream Often. On the weekend when you are relaxing embrace a day dream. During the week take action to preserve your dreams.

Be A HERO. Cultivate a healthy dose of forgiveness and set someone free. Learn to forgive others and stop carrying those bags of hate, guilt or regret.

Stay One Step Ahead. Be proactive, Take the initiative, Brainstorm with the big picture in mind.

Self Love. Become your own priority. Strive to be the you, you want to be.

Finish what you started. Avoid the urge to stray.



-- iPhone there for I am

Location:Gerrale St,Cronulla,Australia

Monday, May 17, 2010

Albert Einstein, 1921

"A human being is part of the whole, called by us 'universe,' a part limited in time and space. He experiences himself, his thoughts and feelings, as something separate from the rest -- a kind of optical delusion of consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty."
- Albert Einstein, 1921

Monday, February 22, 2010

Monday, December 28, 2009

The Cārvāka school of philosophy

Beliefs

The Cārvāka school of philosophy had a variety of atheistic and naturalistic beliefs.

[edit] No life after death

The Carvaka believed there was no afterlife, no life after death

Springing forth from these elements itself
solid knowledge is destroyed
when they are destroyed—
after death no intelligence remains. [10]

[edit] Naturalism

The Carvaka believed in a form of naturalism, that is that all things happen by nature, and come from nature (not from any deity or Supreme Being).

Fire is hot, water cold,
refreshingly cool is the breeze of morning;
By whom came this variety?
They were born of their own nature.[10]

[edit] Sensual Indulgence

Unlike many of the Indian philosophies of the time, The Carvaka believed there was nothing wrong with sensual indulgence, and that it was the only enjoyment to be pursued.

That the pleasure arising to man
from contact with sensible objects,
is to be relinquished because accompanied by pain—
such is the reasoning of fools.
The kernels of the paddy, rich with finest white grains,
What man, seeking his own true interest,
would fling them away
because of a covering of husk and dust?
While life remains, let a man live happily,
let him feed on butter though he runs in debt;
When once the body becomes ashes,
how can it ever return again?[10]

[edit] Religion is invented by man

The Carvaka believed that religion was invented and made up by men.

The three authors of the Vedas were buffoons, knaves, and demons.
All the well-known formulae of the pandits, jarphari, turphari, etc.
and all the obscene rites for the queen commanded in Aswamedha,
these were invented by buffoons, and so all the various kinds of presents to the priests,
while the eating of flesh was similarly commanded by night-prowling demons.

Dr. Ramendra

IHEU's 2005 Paris Congress Declaration refers to the Humanist ideas of the Charvakas of ancient India. Dr.Ramendra presents the salient features of the philosophy of the Charvakas, developed 600 years before the Common Era. This philosophy is also known as Lokayata and appears surprisingly contemporary in some of its aspects.

Ancient Wisdom

Ancient Indian wisdom is quite often equated with "spiritualism" of one kind or the other. However, real ancient Indian wisdom is to be found, in my opinion, in the teachings of the Lokayata or Charvaka school of philosophy. Sadly, no work of the Lokayata school has survived at present. Some popular verses with philosophical contents have, however, come down to us through the writings of its opponents.

Ironically, the most significant collection of such authentic popular verses (pramanik lokagatha) has been collected by Madhava - an orthodox Sanskrit writer of fourteenth century A.D - in his compendium of Indian philosophy titled Sarva-darshana-sangraha. Here are some extracts from the verses collected by Madhava:

While life is yours, live joyously;
None can escape Death's searching eye:
When once this frame of ours they burn,
How shall it ever again return?
The pleasure which arises to men from contact with sensible objects,
Is to be relinquished as accompanied by pain - such is the reasoning of fools;
There is no heaven, no final liberation, nor any soul in another world,
Nor do the actions of the four castes, orders, etc., produce any real effect.
There are four elements, earth, water, fire and air;
And from these four elements alone is consciousness produced -
The fire is hot, the water cold, refreshing and cool the breeze of morn;
By whom came this variety? From their own nature was it born.
The Agnihotra, the three Vedas, the ascetic's three staves, and smearing oneself with ashes -
Brihaspati says, these are but means of livelihood for those who have no manliness nor sense.
If a beast slain in the Jyotishtoma rite will itself go to heaven,
Why then does not the sacrificer, forthwith offer his own father?

In Modern Language

We may paraphrase, and logically rearrange the ideas expressed by the Charvakas in simple and contemporary prose:

Happiness is the highest end in life. There is no soul and no life after death. There is no world other than this world. Heaven and liberation from the so-called cycle of birth and death are imaginary ideals. Everyone will inevitably die. No one will be reborn. Therefore, one should make the best of one's life and live happily as long as one lives.

It is irrational to suggest that one should give up pleasures of life because they are mixed with pain. It is just like saying that we should throw away our finest grains because they are covered with husk and dust.

Earth, water, fire and air are the four elements. Consciousness, too, arises from these four elements only; just like intoxicating power arising from mixing together certain ingredients which themselves do not have intoxicating power.

There is no soul apart from body. When we say "I am fat" or "I am lean" attributes like fatness reside only in the body. Phrases like, "my body" are only significant metaphorically.

The hotness of fire and the coolness of water etc. are all natural attributes. Everything behaves according to its own nature and the variety in things comes from nature alone.

The Vedas are not revealed. Their authority should not be accepted. The authors of the Vedas were devoid of intelligence and honesty. Vedic sacrifices, ceremonies for the dead (shraddha), gifts to priests and other related rituals are useless and bear no fruit anywhere. They were created only as a means of livelihood for Brahmin priests.

The Lokayata Philosophy

First and foremost, we find in Lokayata philosophy a total rejection of supernaturalism (soul, other world, heaven, gods, etc.). It is a completely this-worldly or secular philosophy. Secondly, it is a hedonistic philosophy. In other words, it regards human happiness as the highest ethical end. It rejects imaginary ethical ends like attainment of heaven and moksha or nirvana and clearly asserts that one should not run away from life just because pleasure in life is mixed with pain. The basic idea of Lokayata philosophy is: this world is the only world, this life is the only life and one should make the best of it. This basic idea is shared by contemporary Humanists - therefore, Lokayata is humanistic.

There is no doubt about Lokayata being materialistic and naturalistic. Its doctrine that earth, fire, air and water are the only elements is similar to that of ancient Greek materialist Empedocles, just as its hedonism is similar to that of ancient Greek hedonists, Aristippus and Epicurus.

In the Indian context, Lokayata rejects the authority of the Vedas, the Vedic rituals and the varna-ashrama dharma (the caste system). Thus, there is a clear and strong rejection of Brahminism. It may even be called anti- Brahminism. The naturalism and materialism of Lokayata and its rejection of Vedic rituals as merely means of livelihood for Brahmin priests, implies rejection of the gods. Thus, Lokayata is atheistic. In fact, Lokayata is the only school of ancient and medieval Indian philosophy which is atheist (nastika) in all the three senses of the term. It rejects the soul and the so-called other-world. It rejects gods as well as the authority of the Vedas.

To sum up, Lokayata is a secular and nastika philosophy. We find naturalism, hedonism, humanism, materialism, atheism and anti-Brahminism in Lokayata. Thus, from a rational, humanist point of view it may be described as the genuine wisdom of ancient India.


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Tuesday, December 22, 2009

Once again, the Buddha puts his finger on it

The most beautiful Buddha in the worldImage by Wonderlane via Flickr

Once again, the Buddha puts his finger on it. As he is said to have said, as recorded in the Upajjhatthana_Sutta:

I am of the nature to grow old.
There is no way to escape growing old.

I am of the nature to have ill heath.
There is no way to escape having ill health.

I am of the nature to die.
There is no way to escape death.

All that is dear to me and everyone I love are of the nature of change. There is no way to escape being separated from them.

My deeds are my closest companions.
I am the beneficiary of my deeds.
My deeds are the ground on which I stand.
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Monday, December 21, 2009

Overview of Theravada Philosophy

Overview of Philosophy

Theravada promotes the concept of Vibhajjavada (Pali), literally "Teaching of Analysis." This doctrine says that insight must come from the aspirant's experience, critical investigation, and reasoning instead of by blind faith; however, the scriptures of the Theravadan tradition also emphasize heeding the advice of the wise, considering such advice and evaluation of one's own experiences to be the two tests by which practices should be judged.

In Theravada, the cause of human existence and suffering (dukkha) is identified as craving (tanha), which carries with it the defilements (kilesas). Those defilements that bind human to the cycle of rebirth are classified into a set of ten "Fetters", while those defilements that impede concentration (samadhi) are presented in a fivefold set called the "Five Hindrances".[27] The level of defilement can be coarse, medium, and subtle. It is a phenomenon that frequently arises, remains temporarily and then vanishes. Theravadans believe defilements are not only harmful to oneself, but also harmful to others. They are the driving force behind all inhumanities a human being can commit.

Theravadian's believe these defilements are the habits born of ignorance (avijja) which afflict the minds of all unenlightened beings. It is believed that unenlightened beings are under the influence of the defilements, unenlightened beings cling to them through ignorance of the truth. But in reality, those mental defilements are nothing more than taints that have afflicted the mind and create suffering and stress. It is also believed that unenlightened beings cling to the body, assuming it as their own "Self", but in reality the body is an impermanent phenomenon formed from the four basic elements. Often characterized by earth, water, fire and air, in the early Buddhist texts these are defined to be abstractions representing the sensorial qualities solidity, fluidity, temperature, and mobility, respectively.[28] The mental defilements' frequent instigation and manipulation of the mind is believed to have prevented the mind from seeing the true nature of reality. Unskillful behavior in turn can strengthen the defilements, but following the Noble Eightfold Path can weaken or eradicate them.

It is also believed that unenlightened beings experience the world through their imperfect six sense doors (eye, ear, nose, tongue, tactile sense, and mind) and then use the mind clouded by defilements to form their own interpretation, perception and conclusion[29]. In such a condition the perception or conclusion made will be based on that being's own illusion of reality.[30] In the state of jhana (deep concentration), the five physical sense doors will fade, the mental defilements will be suppressed, and wholesome mental traits will become strengthened. The mind can then be used to investigate and gain insight into the true nature of reality.

There are three stages of defilements. During the stage of passivity the defilements lies dormant at the base of the mental continuum as latent tendencies (anusaya), but through the impact of sensory stimulus it will manifest (pariyutthana) itself to the surface of consciousness in the form of unwholesome thoughts, emotions, and volitions. If they gather additional strength, the defilement will reach the dangerous stage of transgression (vitikkama), which will then involve physical or vocal actions.

It is believed that in order to be free from suffering and stress these defilements need to be permanently uprooted. Initially the defilements are restrained through mindfulness to prevent them from taking over the mind and bodily action. They are then uprooted through internal investigation, analyzing, experiencing and understanding the true nature of those defilements by using jhana. This process needs to be repeated for each and every defilement. The practice will then lead the meditator to realize the Four Noble Truths, Enlightenment, and Nirvana (Sanskrit: निर्वाण, Nirvāṇa; Pali: निब्बान, Nibbāna; Thai: นิพพาน, Nípphaan). Nirvana is the ultimate goal of Theravadans. Nirvana is said to be the perfect bliss and the person is liberated from the repeated cycle of birth, illness, aging and death.

Theravadans believe that every individual is personally responsible for their own self-awakening and liberation, as they are the ones that were responsible for their own actions and consequences (Sanskrit: karma; Pali: kamma). Simply learning or believing in the true nature of reality as expounded by the Buddha is not enough, the awakening can only be achieved through direct experience and personal realization. An individual will have to follow and practice the Noble Eightfold Path as taught by the Buddha to discover the reality for themselves. In Theravada belief, Buddhas, gods or deities are incapable of giving a human being the awakening or lifting them from the state of repeated cycle of birth, illness, aging and death (samsara). For Theravadans, Buddha is only a Teacher of the Noble Eightfold Path, while gods or deities are still subject to anger, jealousy, hatred, vengeance, craving, greed, delusion, and death.

It is believed that some people who practice with earnestness and zeal can attain Nirvana within a single lifetime, as did many of the first few generations of Buddha's disciples. For others, the process may take multiple lifetimes, with the individual reaching higher and higher states of realization. One who has attained Nirvana is called an Arahant. It is believed that the Nirvana is most quickly attained as a disciple of Buddha, since Lord Buddha is believed to have possessed the ultimate knowledge on how to guide a person through the process of enlightenment.

According to the early scriptures, the Nirvana attained by Arahants is identical to that attained by the Buddha himself, as there is only one type of Nirvana.[31] Buddha was superior to Arahants because the Buddha had discovered the path all by himself, and has taught it to others (i,e., metaphorically turning the wheel of Dhamma). Arahants, on the other hand, attained Nirvana due in part to the Buddha's teachings. Theravadans revere the Buddha as a single supremely gifted person but do recognize the existence of other such Buddhas in the distant past and future. Maitreya (Pali: Metteyya), for example, is mentioned very briefly in the Pali Canon as a Buddha who will come in the distant future.

Traditionally Theravadans can either have the conviction (or "faith") in the Buddha's teaching and practice the minor precepts in the hope of gaining some minor benefits or they can investigate and verify by direct experience the truth of the Buddha's teaching by practicing the jhana which is part of the Noble Eightfold Path for their own Enlightenment.