How To Craft Your Value Proposition

A value proposition is a statement that summarises the customer segments you are targeting, and how you are differentiated from your competitors. It should answer the question: “Why should I choose to buy this product or service, and why now?”. It’s a key element of developing a great marketing strategy. In this article, I’ll give you a template you can use in crafting your own value proposition.
A value proposition is also called a positioning statement. Accurately positioning your product in the mind of a prospective buyer is one of the most important apects of marketing your offering. Importantly, your value proposition needs to show not only why your product or service should be chosen, but why inaction by the buyer is to be avoided.
While it’s possible to use such a statement verbatim in your marketing communication, it’s more usually used within a company to achieve consensus on what the value proposition is, and then that proposition can be expressed in a variety of visual and textual ways.

Value Proposition Template

Here is a template that can be used to build a two-sentence value proposition. Try filling in the blanks in the template for your own product or service.

A Light-Hearted Example

Although this is tongue-in-cheek, it demonstrates how the template can be used.

For a commuter who wants to eat breakfast on the train without mess, our Excello BrekkieBar product is a health food, which provides a completely nutritious and delicious breakfast that you can eat anywhere.
Unlike grain bars and breakfast cereals, BrekkieBar tastes like a full English cooked breakfast, but has no fat and no calories, and even the wrapper can be eaten, leaving no waste.
This is because of our unique combination of innovative use of genetically modified foods and bio-engineered plastic packaging, that we have already used to produce a leading product in this market – Excello BrandyMints – the all-in-one after-dinner treat.

The “So What?” Test

Try your value proposition out on colleagues, employees – and most importantly, existing and potential customers. If the response to your value proposition from a prospective buyer is “So What?”, you know that it’s not strong enough. Did it describe tangible or measurable benefits that are truly of concern to that consumer or business person?
To produce a concise, convincing value proposition is not a trivial exercise. When I do that with my clients, it’s based on analysis of their company, its products and services, their competitors, and the market they’re operating in. You’ll need to think deeply in order to produce something that’s compelling.
What’s your experience of developing a value proposition? Let me know in the comments.

How to form a strategy

We do this for these things for customers so they can do this

we build website
for
SME’s who have planned revenue targets they have to achieve

we build websites
for
sme’s who are struggling to achieve sales budgets

we build website
for
SME’s who are implmeting business automation thru out there organisation

105 is know as a custom web dev house and for building goal driven website..

Basically we build website that work for the business's owners bottom line.. spend $10k make $80k.

The main business need we satisfy generally falls under these two categories "Improve revenue postion" or "Improve Productivity".

Please Listen for these triggers
PAIN
I am not getting enough enquires
Our sales targets are way off track,
our accountancy system doesn't talk to or CRM
we need inbound sales to automate with our logistic software
Our CMS is crap and old
Our website is an embarrassment
we haven't touched our website in 7 years
PLEASURE
We want to grow to the next level.
We want to double revenue
I have a web business idea
I have a iphone app idea
i want to build a classified website for surfing
I want to build a dating site for dog owners
I think i have the next Facebook and need a partner to build a pro to type
I have a product idea i want  to sell online

Understanding Your Customer’s Pain

The Core Idea

Lots of good ideas, but ooh, lots and lots of words, in those definitions.
The core idea is that if you’re going to persuade someone to become a customer, you’ll need to convince them that their gain will be greater than their pain.

So, before you’re next squirming with discomfort in front of someone who could be a very valuable customer, you need to work on just two ideas. What your customer’s pain really is, and what they really stand to gain. You need to dig in, and really articulate those two ideas.
And the customer’s gain must exceed their pain. Why else would they do business with you?

Understanding Your Customer’s Pain

A potential customer will feel their pain in several ways, to different degrees. Let me talk about it in terms of them finding a solution to their problem. That may be finding the right kind of sweater to go with the pants I just bought, or finding the right software for my whole company to use email securely. That’s two different scales of problem/solution, but what’s important is how the customer feels about the choice they’re making. Here are some of the things they’ll be thinking about:

• The cost of enduring the problem they need to solve. What are they putting up with? Can they quantify the negative impact of what they’re living with?
• The cost of acquiring a solution. What will they have to pay for what you’re providing? What will they have to get rid of in order to make way for it?
• The cost of implementing that solution. How long will it take? How will their colleagues be impacted?
• The risk of not finding a solution. What happens to their job, how they’re percieved by their peers, friends, family? What will the cost be of them not dealing with that risk?

UnderstandingYour Customer’s Gain

When you provide a solution to your customer’s problem, the gain they’ll make will have several components, which they’ll evaluate and emotionally react to.
It’s the other side of the pain list:

• The business improvement that they think will happen.
• The better perception that their bosses and colleagues will have of them.
• Their satisfaction in finding the right solution.
• The reduction in risk to their business and their position in it.

These pains and gains involve feelings and perceptions. To properly explain your value proposition, you’ll need to recognise that your explanation has to connect with a fellow human, with their own concerns. That’s not a surprise though, is it? If you’re to be convinced by someone selling to you, you know that they’re going to have to deal with all of the concerns that you have in connection with your buying decision.
They’ll have to show you that you’ll gain more than the pain you’re experiencing. Won’t they?

Developing a Value Proposition - Entrepreneurship 101 2010/11

http://www.youtube.com/watch?v=djSsG8Ldu20

This lecture focuses on the process of creating a crisp and concise value proposition for your start-up. Learn how to answer the essential question, "What is the value you bring to your customers?" without describing the details of your technology.
Formulating a good value proposition is an essential step for any start-up and lies at the core of many of the other tools entrepreneurs need to develop, including market analysis, business modeling, finding funding and delivering an investor or customer pitch.

MaRS - Building Canada's next generation of global technology companies. marsdd.com

Possible Range: 88 ~ 105 years Estimated life 96 - I think its somewhere around 2056 to 2065

Your questions and answers
Sex	Male
Age at next birthday	54
Surroundings
I live in an urban area	Yes
I like where I live	Yes
I get regular air pollution warnings where I live	No
I work at a desk	Yes
I drive more than 40,000km a year	No
I have received a speeding ticket in the last year	Yes
I have a pet	No
I live on my own	No
I drop in to visit other family members whenever I like	Yes
Health
I have high blood pressure (over 130/100)	No
I have elevated cholesterol (over 5.5 mmol/L)	No
I sleep less than 5 hours or more than 10 hours a night	No
I have bowel movements less than once every two days	No
I have had a stroke or heart attack	No
I am more than 10kg overweight	No
I am a couch potato (no regular aerobics or resistance exercises)	No
I exercise vigorously at least three times per week for more than 20 minutes	Yes
My work provides me with regular aerobic activity	No
Attitude
I plan to keep working past the age of 60	Yes
I enjoy my work	Yes
I get pleasure from my family and/or friends	Yes
Stress eats away at me - I can't seem to shake it off	No
I can shed stress (by praying, meditating, exercising, finding humour in everyday life, or other means)	Yes
My love life gives me a lot of pleasure	Yes
Things keep getting worse as I get older	No
I have as much vigour as I did last year	Yes
As I get older, I feel less useful	No
I'm as happy now as I was when I was younger	Yes
As I get older, things are better than I thought they would be	Yes
Parents
Did any of your grandparents live to age 85	Yes
Did all your grandparents reach age 80	Yes
Did any of your parents or siblings have cancer, heart condition or juvenile diabetes before age 50	No
Did both your parents either die before age 75 of non-accidental causes or require daily assistance before age 75	No
Did two or more of the following relatives live to at least age 90 in excellent health - parents/aunts/uncles/grandparents	Yes
Eating
I smoke, but less than ten cigarettes a day	No
I smoke from 10 to 20 cigarettes a day	No
I smoke more than 20 cigarettes a day	No
I eat meat less than once per week	No
I only occasionally eat fresh fruit and vegetables	No
I rarely eat a healthy breakfast (cereal, toast or fruit)	No
I eat nuts more than five times a week	Yes
I drink more than 6 standard alcoholic drinks a day	No
I drink beer, wine and spirits in moderate amounts (averaging about two drinks per day)	No
I cook fish, poultry and meat until it shows signs of charring	No
I usually avoid butter, cream, pastries and fried foods	Yes
I drink more than two cups of coffee a day	No
I drink tea daily	Yes
I take a small dose (100mg) of aspirin a day	Yes
I try to get a suntan	No
Other
I have completed tertiary education (TAFE diploma or university degree)	Yes
I earn more than $60,000 a year before tax	Yes
Summary Next Birthday: 54 Average Longevity from Australia Life Tables: 81 SHAPE Estimate: 96 SHAPE Possible Range: 88 ~ 105.

And it will never come again

“I have no wish to paint the world in colors more somber than those it wears, but as the world gives way to darkness it becomes more and more difficult to dismiss the understanding that the world is in fact oneself. It is a thing which you have created, no more, no less. And when you cease to be so will the world. There will be other worlds. Of course. But they are the worlds of other men and your understanding of them was never more than an illusion anyway. Your world-- the only one that matters-- will be gone. And it will never come again”

2013

Ask yourself 10 questions to get ready for 2014

How much did you focus on achieving a better out come in your business or your personal life than the year before?

Ask yourself 10 questions to get ready for 2014

1.      What did you like most in 2013
2.      What is one thing you wish you could do over?
3.      When you look into the mirror do you like what you see?
4.      How many books did you read this year? Which was your favourite?
5.      Did you have  really fun vacation”
6.      Have you planned your 2014 vacation yet?
7.      How many changes have you made in your personal and professional life?
8.      Did you achieve all your written personal goals during 2013?
9.      Did you have all your
10.   personal goals in writing
11.   What was your biggest regret during 2013?

Consider your status in each of these areas and make adjustments if necessary.

What’s new about the New Year, if you don't do anything new?

There’s always a rush to close as much business as you can to finish strong you also must begin planning for next year.

Here are some magnetic differences to make 2014 better than it was in 2013

Monitor your thoughts
Run your own brain; don’t let it run you Monitor your words
Listen to your own mouth speak: it will indicate what you are really thinking about
Monitor what you let into you head: Don’t allow yourself to be sucked in to the whirling vortex of madness
Radiate positive energy to others:
Send those around you appreciation
Let negative thoughts pass: What you resist will persist
Neutralise Negative Feelings: Say thank you until you feel love well up within you.
Get motivated and stay motivated, Becoming motivated is not just a matter of adjusting your attitude; it also about constantly changing your form and spirit.
Our performance can affect our job relationships and other experiences.
Mentum was founded to assist high achievers – and those aspiring to be – attain their financial, career and personal ideals.
Mentum delivers:
Performance driven Mentoring and Executive Coaching
To improve your cash-flow in your business
Debt Financing
Sales and leadership training (FSP Sales model)
E-Book and special consulting programs
I continue to work with senior executives, high profile individuals and some of the best known companies across Australian commerce and industry.

Self - limiting beliefs: The inner enemies of Progress

Self-limiting beliefs are those things you beliefs about yourself that laces limitations on your abilities.

I help you overcome your limiting beliefs and you become the Master of your emotions. I show you how you will be able to consistently interrupt limiting behavioural patterns and  we will create new choices and increase you rate of success. There are trillions of dollars zipping about electronically on any given day. If you can convince yourself at the very deepest level of your being that there is no luck, no discrimination and generating business and creating wealth is not difficult, you suddenly open yourself to generate success and wealth.
I can help you define, clarify and achieve your goals in any area where you want to make a change. The essential ingredient to making change is to commit to do things differently, whether it involves learning new skills, behaving differently or transforming the way you think. I will encourage you and help you see yourself in a new, more effective way. And once you begin to see yourself differently, you have begun the process of transformation.

Pop and Dad

Digital Periodic table

All three together lead to ‘the Good Life’.

1. Positive Emotions – leading to a pleasurable life 2. Engagement (or flow) – leading to an engaged life 3. Meaning (and purpose) – leading to a meaningful life All three together lead to ‘the Good Life’. I would like to add 2 more 4. SEX - Leading to a sensual life 5. Drugs - Leading to expanded life 6. Rock n Roll - Leading to a merry life

Asua laptop

-- iPhone there for I am

This deal went our way

Living in the sky

Elevator and positioning statement

Unseen Productions have become a leading content creation, distribution and media solutions company . We create, produce and sell innovative multi screen content solutions and we build valuable partnership with brands and broadcaster and the public.


WE THINK ABOUT CONSUMERS AND THEIR CONTENT NEEDS. WE CREATE CONTENT THAT ENTERTAINS, INSPIRES AND INFORMS CONSUMERS. WE CONNECT BRANDS TO CONSUMERS THROUGH OUR CREATIVE CONTENT AND MULTI SCREEN BROADCAST SOLUTIONS.

Love is a verb

My friends love is a verb.
Love-the feeling-is a fruit of love, the verb. So love her. Sacrifice. Listen to her. Appreciate. Affirm her.


-- iPhone there for I am

Creative Workshop

On secured scope or pitch:

Internal workshop.

Creative Director, Executive Producer and Director of Strategy. (Design, PM, Director of Marketing)

Meeting room with whiteboard 30 minutes. (All idea’s are equal, all voices heard)

Director of Strategy runs the meeting.

Objectives
Establish business objective
Establish their customer objectives

Audience
Primary
Secondary
Product/Service audience relationship

Strategy
Offer
Resistance
Action

Creative
Brand elements
Visual idea’s
Component’s

Components
Website
CMS
eCommerce
EDM
Facebook fan page etc…

Media
Google
Social
Email list’s Pure profile etc…

Note’s taken and correlated by PM and sent to all.

The Outcome, clearly focused quotation and scoping documents

Joshua last day school

Location:Gerrale St,Cronulla,Australia

Greggy

-- iPhone there for I am

Location:Gerrale St,Cronulla,Australia

where did i come from my son asked me

You where hidden in my hearts desire my darling

In all my hopes and dreams you have lived always.

Alienware : Area 52

Miranda Otto - American Express Room For Thought

The Shopping Shirt -- the latest environmental craze

CAPILEAKS part 2 TELCO 'WHISTLEBLOWER' GETS FIRED

Tiger Translate in Ho Chi Minh City, Vietnam

Bundy Rum Think Tank Art Connoisseur

20. Dynamic Hedging

Bundy Rum Think Tank

Puma Social Australia - After Hours Mini Golf

Tired of feeling sick - get with the program diet

In my 30’s I had a LOT LESS energy and got sick loads more than I have for the last few years. I’ve also gotten sick very little while so many around me get loads of illnesses and chronic problems. There’s also HUGE evidence that poor diet and lifestyle are the root cause of much mental illness and conflicts.

Over the last 10 or more years I’ve slowly evolved a formula that seems to work, most of it based on strong scientific evidence.

If you’re a bit sick of being sick and tired then why not give this a try for a month and write down how you feel now and after, you might be AMAZED


 Eat lightly steamed (or RAW) Broc every alternate day
 Eat lightly steamed (or RAW) Carrot every alternate day
 Eat lightly steamed (or RAW) various other colours of vegies every alternate day (apparently the variety of colours is a real major key to health)
 Go to bed early and get plenty of sleep (suggest a glass or 2 of red to help)
 Gentle or medium exercise for 30 to 120 mins twice a week (tho every 2nd day would be better)
 VERY LITTLE junk food
 Super Muesli with Flaxseed (natural omega 3) Linseed, Psyllium husks, oat bran, walnuts, other mixed nuts and dried fruit, LSA, then some junk muesli to improve taste
 A big range of vitamins & minerals nearly every day (suggest Usana from Lynn the Chinese massage woman, they are arguably the worlds best by about a factor of 2X to 5X)
 Omega 3,6,9. Co-Q10. Glucosamine. Garlic & Horseradish. Fish Oil (lots)
 100ml of Short Life Apple & Blackcurrant juice 50/50 with water every day or 2nd day (if can’t get then any red or blue grape or berry juice is good)
 Always open toilet doors with a paper towel or your elbows (think like a medical surgeon!)
 Let your sneezes out (don’t hold them in as they release toxins & germs from your body)
 Be very hygienic with food prep, handling, sharing
 A good air filter in your bedroom and work area (and clean the filter a few times per year)
 A variety of meat each month including some red meat once a week (tho ideally only eat meat once or twice per week and only good quality)
 Never use microwave (& never over cook vegies, light STEAM or LIGHT stir fry in olive oil is by far best)
 No frozen food or food that has been frozen
 Avoid VERY spicy food, a bit spicy is OK tho
 Avoid preserved or canned food (try to have all WHOLE foods, UNprocessed NATURAL food is a zillion times better)
 Low simple carbs (avoid sugar, fizzy drinks, cordial)
 Plenty of fat and olive oil, unboiled honey, garlic, real beetroot, ginger
 1 or 2 piece of fruit every day or 2nd day (get big variety of colours, not same thing every day)
 No coffee or caffeine after about 2pm (And herbal/green tea is much better than coffee)
 And I think Swimming is about the best exercise, but get ear plugs and goggles and do about 10 different strokes (free style, back stroke, kicking etc etc)
 Get some quality relaxation in, turn off all music, TV, noise even for 20 mins, at least a few times per week
 Avoid anti-biotics and nearly all western medicine unless you really really MUST have it
 Listen to your body & mind and the messages from any illness or ache or pain or problem
 Avoid super strenuous exercise and lifting (but do lots of gentle stretching and movement of your neck, back and upper body especially)
 Ideally be in a good relationship with plenty of “extra-curricular activities” 

There you go, if you did that for a month you’d be like a mallee bull in the spring time!