Wednesday, June 08, 2016

Top 10 advertising agency in Singapore

Top 10 advertising agency in Singapore

Top 10 advertising agency in Singapore
Following is a list of the top performing advertising agencies in Singapore:.
BBDO Singapore
Address: 30 Merchant Road, #03-12 Riverside Point, Singapore 058282
Tel: +65 6533-2200
Website: http://www.bbdo.com.sg
Batey
Address: 1 Magazine Road, #03-07 Central Mall, Singapore 059567
Tel: +65 6511-7614
Website: http://www.batey.com.sg
Carat Media Services Singapore
Address: 152 Beach Road, 36th Floor Gateway East, Singapore 189721
Tel: +65 6501 4900
Website: http://www.aemedia.com
DDB Worldwide Singapore
Level 10 Pico Creative Centre
20 Kallang Avenue, Singapore 339411
Tel: 6671 4488
Email: info@sg.ddb.com
www.ddb.com.sg
Edelman
Address: 111 Somerset Road #14-03, Singapore 238164
Tel: +65 6733-1110
Website: http://www.edelman.com
Formula8
Address: 25 Duxton Hill, Singapore 089608
Tel: +65 6325-3368
Website: http://www.formula8.com
Go Direct!
Address: 30A Kandahar Street, Singapore 198890
Tel: 6372 417791
GroupM Singapore
Address: 700 Beach Road #04-01, Singapore 199598
Tel: +65 6225-1262
Website: http://www.groupm.com
Leo Burnett
Address: 8 Murray Street #02-01, Singapore 079522
Tel: +65 6595-9700
Website: http://www.leoburnett.com
Lowe Singapore
Address: 150 Cantonment Road, #03-01/03 Cantonment Centre Blk A, Singapore 089762
Tel: +65 6849 4825
McCann-Erickson Singapore
Address: 40A Orchard Road, #06-00 The MacDonald House, Singapore 238838
Tel: +65 6737-9911
Saatchi & Saatchi
3D River Valley Road, #03-01 Clarke Quay, Singapore 179023
Tel : +65 6339-4733
Website: http://www.saatchi.com.sg
Ogilvy & Mather (Singapore)
Address: 35 Robinson Road #03-01, The Ogilvy Centre, Singapore 068876
Tel: +65 6213-7899
Website: http://www.ogilvy.com
TBWA Singapore
Address: 5 Kadayanallur Street, Singapore 069183
Tel: +65 6225 5288
Website: http://www.tequila.com.sg
VML Qais
Address: 1 Stanley St Singapore 068720
Tel: +65 6438 5592
Website: http://www.vmlqais.com
XM Asia
Address: 50 Scotts Road #01-01, Singapore 228242
Tel: +65 6591-5800
Website: http://www.xm-asia.com

Tuesday, February 10, 2015

2007 HAINES SIGNATURE 1900S

This 1900S is an exciting boat, able to fill the role as family ski boat and open water runabout while also being a serious head turner. This Haines Signature 1900S was manufactured in 2007 by ACME under license to Haines Signature for a one-make off-shore championship. The hull is made of a Kevlar composite and is extremely light and strong. Its ride and handling is exemplary. It cost $65,000 new. It was campaigned for one season before the one-make class folded. It runs a very economical DF150hp Suzuki Four Stroke. It has done less than 100 hours and has been serviced regularly. The boat was clocked on GPS at 60knots. It runs a 28" three bladed stainless steel prop; has a foot throttle and 150 litre fuel tank. It sits on a dual axle Dunbier trailer which is in near new condition, having been kept undercover. I bought the boat in 2008 to use as a fast family runabout and ski boat. I added the bimini top and storm cover. The seating is standard 1900S with two bucket seats up front and a wrap around lounge in the rear. The boat was lightly anti-fouled, but as you can see from the photos, it spends most of its time on our slipway. The family now prefers surfing and the boat hardly gets used. Call David for a chat.

Monday, February 09, 2015

The man in the arena

The man in the arena It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeatCool who wrote that?

Thursday, June 19, 2014

13 things mentally strong people don’t do

 Mentally strong people have healthy habits. They manage their emotions, thoughts, and behaviors in ways that set them up for success in life. Check out these things that mentally strong people don’t do so that you too can become more mentally strong.

1. They don’t waste time feeling sorry for themselves
Mentally strong people don’t sit around feeling sorry about their circumstances or how others have treated them. Instead, they take responsibility for their role in life and understand that life isn’t always easy or fair.

2. They don’t give away their power
They don’t allow others to control them, and they don’t give someone else power over them. They don’t say things like, “My boss makes me feel bad,” because they understand that they are in control over their own emotions and they have a choice in how they respond.

3. They don’t shy away from change
Mentally strong people don’t try to avoid change. Instead, they welcome positive change and are willing to be flexible. They understand that change is inevitable and believe in their abilities to adapt.

4. They don’t waste energy on things they can’t control
You won’t hear a mentally strong person complaining over lost luggage or traffic jams. Instead, they focus on what they can control in their lives. They recognize that sometimes, the only thing they can control is their attitude.

5. They don’t worry about pleasing everyone
Mentally strong people recognize that they don’t need to please everyone all the time. They’re not afraid to say no or speak up when necessary. They strive to be kind and fair, but can handle other people being upset if they didn’t make them happy.

6. They don’t fear taking calculated risks
They don’t take reckless or foolish risks, but don’t mind taking calculated risks. Mentally strong people spend time weighing the risks and benefits before making a big decision, and they’re fully informed of the potential downsides before they take action.

7. They don’t dwell on the past
Mentally strong people don’t waste time dwelling on the past and wishing things could be different. They acknowledge their past and can say what they’ve learned from it. However, they don’t constantly relive bad experiences or fantasize about the glory days. Instead, they live for the present and plan for the future.

8. They don’t make the same mistakes over and over
Mentally strong people accept responsibility for their behavior and learn from their past mistakes. As a result, they don’t keep repeating those mistakes over and over. Instead, they move on and make better decisions in the future.

9. They don’t resent other people’s success
Mentally strong people can appreciate and celebrate other people’s success in life. They don’t grow jealous or feel cheated when others surpass them. Instead, they recognize that success comes with hard work, and they are willing to work hard for their own chance at success.

10. They don’t give up after the first failure
Mentally strong people don’t view failure as a reason to give up. Instead, they use failure as an opportunity to grow and improve. They are willing to keep trying until they get it right.

11. They don’t fear alone time
Mentally strong people can tolerate being alone and they don’t fear silence. They aren’t afraid to be alone with their thoughts and they can use downtime to be productive. They enjoy their own company and aren’t dependent on others for companionship and entertainment all the time but instead can be happy alone.

12. They don’t feel the world owes them anything
Mentally strong people don’t feel entitled to things in life. They weren’t born with a mentality that others would take care of them or that the world must give them something. Instead, they look for opportunities based on their own merits.

13. They don’t expect immediate results
Whether they are working on improving their health or getting a new business off the ground, mentally strong people don’t expect immediate results. Instead, they apply their skills and time to the best of their ability and understand that real change takes time.

Fairfield west June 2014 - 5 days

Friday, March 14, 2014

Michael Porter on Competitiveness

Michael Porter, the Bishop William Lawrence University Professor at Harvard, addresses the Columbus Partnership on competitiveness for a region and its urban areas

Collaboration not competion

http://www.youtube.com/watch?v=6WeTaLRb-Bs&list=PLFD28624A576C4297

A short introduction to the philosophy of W. Edwards Deming, the man who taught the Japanese how to constantly improve the system A short introduction to the philosophy of W. Edwards Deming, the man who taught the Japanese how to constantly improve the systems of production. http://www.deming.org

Monday, March 03, 2014

How To Craft Your Value Proposition

How To Craft Your Value Proposition

A value proposition is a statement that summarises the customer segments you are targeting, and how you are differentiated from your competitors. It should answer the question: “Why should I choose to buy this product or service, and why now?”. It’s a key element of developing a great marketing strategy. In this article, I’ll give you a template you can use in crafting your own value proposition.
A value proposition is also called a positioning statement. Accurately positioning your product in the mind of a prospective buyer is one of the most important apects of marketing your offering. Importantly, your value proposition needs to show not only why your product or service should be chosen, but why inaction by the buyer is to be avoided.
While it’s possible to use such a statement verbatim in your marketing communication, it’s more usually used within a company to achieve consensus on what the value proposition is, and then that proposition can be expressed in a variety of visual and textual ways.

Value Proposition Template

Here is a template that can be used to build a two-sentence value proposition. Try filling in the blanks in the template for your own product or service.
Value Proposition Template

A Light-Hearted Example

Although this is tongue-in-cheek, it demonstrates how the template can be used.
For a commuter who wants to eat breakfast on the train without mess, our Excello BrekkieBar product is a health food, which provides a completely nutritious and delicious breakfast that you can eat anywhere.
Unlike grain bars and breakfast cereals, BrekkieBar tastes like a full English cooked breakfast, but has no fat and no calories, and even the wrapper can be eaten, leaving no waste.
This is because of our unique combination of innovative use of genetically modified foods and bio-engineered plastic packaging, that we have already used to produce a leading product in this market – Excello BrandyMints – the all-in-one after-dinner treat.

The “So What?” Test

Try your value proposition out on colleagues, employees – and most importantly, existing and potential customers. If the response to your value proposition from a prospective buyer is “So What?”, you know that it’s not strong enough. Did it describe tangible or measurable benefits that are truly of concern to that consumer or business person?
To produce a concise, convincing value proposition is not a trivial exercise. When I do that with my clients, it’s based on analysis of their company, its products and services, their competitors, and the market they’re operating in. You’ll need to think deeply in order to produce something that’s compelling.
What’s your experience of developing a value proposition? Let me know in the comments.

How to form a strategy

We do this for these things for customers so they can do this

we build website
for
SME’s who have planned revenue targets they have to achieve

we build websites
for
sme’s who are struggling to achieve sales budgets

we build website
for
SME’s who are implmeting business automation thru out there organisation

105 is know as a custom web dev house and for building goal driven website..

Basically we build website that work for the business's owners bottom line.. spend $10k make $80k.

The main business need we satisfy generally falls under these two categories "Improve revenue postion" or "Improve Productivity".

Please Listen for these triggers
PAIN
I am not getting enough enquires
Our sales targets are way off track,
our accountancy system doesn't talk to or CRM
we need inbound sales to automate with our logistic software
Our CMS is crap and old
Our website is an embarrassment
we haven't touched our website in 7 years
PLEASURE
We want to grow to the next level.
We want to double revenue
I have a web business idea
I have a iphone app idea
i want to build a classified website for surfing
I want to build a dating site for dog owners
I think i have the next Facebook and need a partner to build a pro to type
I have a product idea i want  to sell online

Sunday, March 02, 2014

Understanding Your Customer’s Pain

The Core Idea

Lots of good ideas, but ooh, lots and lots of words, in those definitions.
The core idea is that if you’re going to persuade someone to become a customer, you’ll need to convince them that their gain will be greater than their pain.

So, before you’re next squirming with discomfort in front of someone who could be a very valuable customer, you need to work on just two ideas. What your customer’s pain really is, and what they really stand to gain. You need to dig in, and really articulate those two ideas.
And the customer’s gain must exceed their pain. Why else would they do business with you?

Understanding Your Customer’s Pain

A potential customer will feel their pain in several ways, to different degrees. Let me talk about it in terms of them finding a solution to their problem. That may be finding the right kind of sweater to go with the pants I just bought, or finding the right software for my whole company to use email securely. That’s two different scales of problem/solution, but what’s important is how the customer feels about the choice they’re making. Here are some of the things they’ll be thinking about:
  • The cost of enduring the problem they need to solve. What are they putting up with? Can they quantify the negative impact of what they’re living with?
  • The cost of acquiring a solution. What will they have to pay for what you’re providing? What will they have to get rid of in order to make way for it?
  • The cost of implementing that solution. How long will it take? How will their colleagues be impacted?
  • The risk of not finding a solution. What happens to their job, how they’re percieved by their peers, friends, family? What will the cost be of them not dealing with that risk?

UnderstandingYour Customer’s Gain

When you provide a solution to your customer’s problem, the gain they’ll make will have several components, which they’ll evaluate and emotionally react to.
It’s the other side of the pain list:
  • The business improvement that they think will happen.
  • The better perception that their bosses and colleagues will have of them.
  • Their satisfaction in finding the right solution.
  • The reduction in risk to their business and their position in it.
These pains and gains involve feelings and perceptions. To properly explain your value proposition, you’ll need to recognise that your explanation has to connect with a fellow human, with their own concerns. That’s not a surprise though, is it? If you’re to be convinced by someone selling to you, you know that they’re going to have to deal with all of the concerns that you have in connection with your buying decision.
They’ll have to show you that you’ll gain more than the pain you’re experiencing. Won’t they?

Developing a Value Proposition - Entrepreneurship 101 2010/11

Developing a Value Proposition - Entrepreneurship 101 2010/11

http://www.youtube.com/watch?v=djSsG8Ldu20

This lecture focuses on the process of creating a crisp and concise value proposition for your start-up. Learn how to answer the essential question, "What is the value you bring to your customers?" without describing the details of your technology.
Formulating a good value proposition is an essential step for any start-up and lies at the core of many of the other tools entrepreneurs need to develop, including market analysis, business modeling, finding funding and delivering an investor or customer pitch.

MaRS - Building Canada's next generation of global technology companies. marsdd.com

Sunday, February 16, 2014

Possible Range: 88 ~ 105 years Estimated life 96 - I think its somewhere around 2056 to 2065


Your questions and answers

Sex
Male
Age at next birthday
54

Surroundings
I live in an urban area
Yes
I like where I live
Yes
I get regular air pollution warnings where I live
No
I work at a desk
Yes
I drive more than 40,000km a year
No
I have received a speeding ticket in the last year
Yes
I have a pet
No
I live on my own
No
I drop in to visit other family members whenever I like
Yes

Health
I have high blood pressure (over 130/100)
No
I have elevated cholesterol (over 5.5 mmol/L)
No
I sleep less than 5 hours or more than 10 hours a night
No
I have bowel movements less than once every two days
No
I have had a stroke or heart attack
No
I am more than 10kg overweight
No
I am a couch potato (no regular aerobics or resistance exercises)
No
I exercise vigorously at least three times per week for more than 20 minutes
Yes
My work provides me with regular aerobic activity
No

Attitude
I plan to keep working past the age of 60
Yes
I enjoy my work
Yes
I get pleasure from my family and/or friends
Yes
Stress eats away at me - I can't seem to shake it off
No
I can shed stress (by praying, meditating, exercising, finding humour in everyday life, or other means)
Yes
My love life gives me a lot of pleasure
Yes
Things keep getting worse as I get older
No
I have as much vigour as I did last year
Yes
As I get older, I feel less useful
No
I'm as happy now as I was when I was younger
Yes
As I get older, things are better than I thought they would be
Yes

Parents
Did any of your grandparents live to age 85
Yes
Did all your grandparents reach age 80
Yes
Did any of your parents or siblings have cancer, heart condition or juvenile diabetes before age 50
No
Did both your parents either die before age 75 of non-accidental causes or require daily assistance before age 75
No
Did two or more of the following relatives live to at least age 90 in excellent health - parents/aunts/uncles/grandparents
Yes

Eating
I smoke, but less than ten cigarettes a day
No
I smoke from 10 to 20 cigarettes a day
No
I smoke more than 20 cigarettes a day
No
I eat meat less than once per week
No
I only occasionally eat fresh fruit and vegetables
No
I rarely eat a healthy breakfast (cereal, toast or fruit)
No
I eat nuts more than five times a week
Yes
I drink more than 6 standard alcoholic drinks a day
No
I drink beer, wine and spirits in moderate amounts (averaging about two drinks per day)
No
I cook fish, poultry and meat until it shows signs of charring
No
I usually avoid butter, cream, pastries and fried foods
Yes
I drink more than two cups of coffee a day
No
I drink tea daily
Yes
I take a small dose (100mg) of aspirin a day
Yes
I try to get a suntan
No

Other
I have completed tertiary education (TAFE diploma or university degree)
Yes
I earn more than $60,000 a year before tax
Yes

Summary
Next Birthday: 54
Average Longevity from Australia Life Tables: 81
SHAPE Estimate: 96
SHAPE Possible Range: 88 ~ 105.

Saturday, February 01, 2014

And it will never come again

“I have no wish to paint the world in colors more somber than those it wears, but as the world gives way to darkness it becomes more and more difficult to dismiss the understanding that the world is in fact oneself. It is a thing which you have created, no more, no less. And when you cease to be so will the world. There will be other worlds. Of course. But they are the worlds of other men and your understanding of them was never more than an illusion anyway. Your world-- the only one that matters-- will be gone. And it will never come again”

Friday, December 13, 2013

2013






Ask yourself 10 questions to get ready for 2014

How much did you focus on achieving a better out come in your business or your personal life than the year before?

Ask yourself 10 questions to get ready for 2014

1.      What did you like most in 2013
2.      What is one thing you wish you could do over?
3.      When you look into the mirror do you like what you see?
4.      How many books did you read this year? Which was your favourite?
5.      Did you have  really fun vacation”
6.      Have you planned your 2014 vacation yet?
7.      How many changes have you made in your personal and professional life?
8.      Did you achieve all your written personal goals during 2013?
9.      Did you have all your
10.   personal goals in writing
11.   What was your biggest regret during 2013?

Consider your status in each of these areas and make adjustments if necessary.

What’s new about the New Year, if you don't do anything new?

There’s always a rush to close as much business as you can to finish strong you also must begin planning for next year.

Here are some magnetic differences to make 2014 better than it was in 2013

Monitor your thoughts
Run your own brain; don’t let it run you Monitor your words
Listen to your own mouth speak: it will indicate what you are really thinking about
Monitor what you let into you head: Don’t allow yourself to be sucked in to the whirling vortex of madness
Radiate positive energy to others:
Send those around you appreciation
Let negative thoughts pass: What you resist will persist
Neutralise Negative Feelings: Say thank you until you feel love well up within you.
Get motivated and stay motivated, Becoming motivated is not just a matter of adjusting your attitude; it also about constantly changing your form and spirit.
Our performance can affect our job relationships and other experiences.
Mentum was founded to assist high achievers – and those aspiring to be – attain their financial, career and personal ideals.
Mentum delivers:
Performance driven Mentoring and Executive Coaching
To improve your cash-flow in your business
Debt Financing
Sales and leadership training (FSP Sales model)
E-Book and special consulting programs
I continue to work with senior executives, high profile individuals and some of the best known companies across Australian commerce and industry.

Self - limiting beliefs: The inner enemies of Progress

Self-limiting beliefs are those things you beliefs about yourself that laces limitations on your abilities.

I help you overcome your limiting beliefs and you become the Master of your emotions. I show you how you will be able to consistently interrupt limiting behavioural patterns and  we will create new choices and increase you rate of success. There are trillions of dollars zipping about electronically on any given day. If you can convince yourself at the very deepest level of your being that there is no luck, no discrimination and generating business and creating wealth is not difficult, you suddenly open yourself to generate success and wealth.
I can help you define, clarify and achieve your goals in any area where you want to make a change. The essential ingredient to making change is to commit to do things differently, whether it involves learning new skills, behaving differently or transforming the way you think. I will encourage you and help you see yourself in a new, more effective way. And once you begin to see yourself differently, you have begun the process of transformation.

Wednesday, December 05, 2012

All three together lead to ‘the Good Life’.

1. Positive Emotions – leading to a pleasurable life 2. Engagement (or flow) – leading to an engaged life 3. Meaning (and purpose) – leading to a meaningful life All three together lead to ‘the Good Life’. I would like to add 2 more 4. SEX - Leading to a sensual life 5. Drugs - Leading to expanded life 6. Rock n Roll - Leading to a merry life

Tuesday, June 26, 2012

This deal went our way
Living in the sky

Elevator and positioning statement

Unseen Productions have become a leading content creation, distribution and media solutions company . We create, produce and sell innovative multi screen content solutions and we build valuable partnership with brands and broadcaster and the public.


WE THINK ABOUT CONSUMERS AND THEIR CONTENT NEEDS. WE CREATE CONTENT THAT ENTERTAINS, INSPIRES AND INFORMS CONSUMERS. WE CONNECT BRANDS TO CONSUMERS THROUGH OUR CREATIVE CONTENT AND MULTI SCREEN BROADCAST SOLUTIONS.

Thursday, May 03, 2012

Love is a verb

My friends love is a verb.
Love-the feeling-is a fruit of love, the verb. So love her. Sacrifice. Listen to her. Appreciate. Affirm her.


-- iPhone there for I am

Friday, April 13, 2012

Creative Workshop

On secured scope or pitch:

Internal workshop.

Creative Director, Executive Producer and Director of Strategy. (Design, PM, Director of Marketing)

Meeting room with whiteboard 30 minutes. (All idea’s are equal, all voices heard)

Director of Strategy runs the meeting.

Objectives
Establish business objective
Establish their customer objectives

Audience

Primary
Secondary
Product/Service audience relationship

Strategy

Offer
Resistance
Action

Creative

Brand elements
Visual idea’s
Component’s

Components

Website
CMS
eCommerce
EDM
Facebook fan page etc…

Media

Google
Social
Email list’s Pure profile etc…

Note’s taken and correlated by PM and sent to all.

The Outcome, clearly focused quotation and scoping documents

Sunday, September 04, 2011

where did i come from my son asked me

You where hidden in my hearts desire my darling

In all my hopes and dreams you have lived always.